Keith's Review
TubeMogul is currently being used to programmatically buy video for Zimmerman clients. It is being used by the digital media department. …
Overview
What is TubeMogul (discontinued)?
TubeMogul was an advertising management platform acquired by Adobe in December 2016. It is no longer available, however its functionality is supplied by Adobe Advertising Cloud.
Recent Reviews
Popular Features
- Ad dashboards (7)7.373%
- DSP integration (6)7.171%
- Ad performance reports (7)6.767%
- Ad campaign creation (6)6.565%
Pricing
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What is TubeMogul (discontinued)?
TubeMogul was an advertising management platform acquired by Adobe in December 2016. It is no longer available, however its functionality is supplied by Adobe Advertising Cloud.
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- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
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- Tech Details
What is TubeMogul (discontinued)?
TubeMogul was an advertising management platform acquired by Adobe in December 2016. It is no longer available, however its functionality is supplied by Adobe Advertising Cloud.
TubeMogul (discontinued) Integrations
TubeMogul (discontinued) Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Reviews and Ratings
(22)Attribute Ratings
Reviews
(1-4 of 4)Companies can't remove reviews or game the system. Here's why
March 31, 2016
Fully Transparent Video DSP with great customer service
We are using Tubemogul as our preferred Video DSP. We are using Tubemogul across our department. Tubemogul is an easy to use platform to track our KPIs.Their platform is able to track in real-time how much money we are spending across multiple devices and sites. Their reach and geo-targeting a strength when choosing the best video DSP.
- Transparency
- Reach
- Easy to use platform
- Setting up PMP deals needs to be more seamless
- Missing functionality with reporting
- Easier view in platform to see which placements have spent
N/A
N/A
40%
4.0
46.66666666666667%
4.7
- Great Customer service
- Increased awareness
- Increased sales in a few markets
One similar product I have evaluated is Videology. Videology is a demand site platform that provides a technology filter to serve video across screens. I have not yet used this platform for media buying but it seems very user [friendly] with many publisher direct deals linked in their dashboard. I choose to run tubemogul for my campaigns because they have a larger reach and our agency partnership. They also have great customer service, which is important to me.
March 28, 2016
TubeMogul - Transparent, Efficient Video Partner
TubeMogul is used as a programmatic video partner, placing video media across the digital landscape on behalf of our agency and client. TubeMogul is used at the discretion of the media planner working the account.
- Transparency - access to a self serve platform
- Competitive pricing - efficient way to purchase video media
- Performance-based pricing metrics - CPE, CPCV, VCPM
- Email Reporting needs improvement.
32%
3.2
80%
8.0
53.33333333333333%
5.3
- Increased efficiency - reporting and campaign check-ins can be done quickly
- Performance - delivering against KPIs
Transparency - ability to easily manage media buy.
Account management - working closely with TubeMogul account managers to get best performance
Account management - working closely with TubeMogul account managers to get best performance
March 25, 2016
Supply partner review of Tube.
We are using TubeMogul as a partner to help monetize our live streaming and video on demand inventory. It is being used by several members of our sales organization in New York. Since we are a relatively new company it is helping us drive revenue via a private marketplace.
- TubeMogul is great at managing publisher relationships. We have global demand and are currently working with several different teams at TubeMogul to monetize the different regions.
- Managing our block list has been effective as well.
- Reporting available to publishers directly is limited. Would be nice to have access to more thorough reporting.
- Fill rates are typically not 100% and demand is often times is limited when supply is in surplus.
- Positive impact on monetization of US and Australian inventory.
- TubeMogul has given us more access to PMP and automated guaranteed deal opportunities.
TubeMogul has been more willing to collaborate with us in all of our key regions where as most other DSPs are focused on a single region. This global presence makes them an attractive demand partner for our business model.
March 18, 2015
User Review of TubeMogul
Score 9 out of 10
Vetted Review
Verified User
We use Tubemogul's platform to run video campaigns for our clients
- It provides with competitive CPM prices
- Creative review process is very fast
- It's an easy platform to navigate and use
- It's be nice to have more targeting capabilities, i.e. browser language targeting
- Have recency option on conversions and display conversions on the main dashboard; also show fires on conversions to ensure pixels work
- Ability to pace by budget, rather than impression and have the auto-allocate option under campaign level so it allocates more budget towards best performing packages
- Positive - great customer service and education on new features, products
- Negative - limited inventory pool to choose quality traffic from, which made it difficult to spend planned budget
- DoubleClick,Videology,adapt tv
Tube doesnt have many options for CPA driven campaigns; it doesn't have a well-vetted inventory; it doesn't have as many targeting capabilities: i.e. demo, language, channels etc.